Rapp and other shareholders had the bankruptcy filings overturned and dismissed from the courts. Later in 2009, the new owners filed for bankruptcy. In early 2009, the new owners removed Rapp as CEO of The Jolt Company. Rapp, sold controlling interest in the company to Emigrant Capital. In 2008, the founder of The Jolt Company, C.J. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda as its artificial sweetener alongside guarana, ginseng, taurine, and vitamin B complex). The flavors of Jolt offered were also changed. The Jolt Cola website claimed that the 'Quick Fix' sizes were available at establishments serving 'adult beverages,' for use as a mixer. The cans are 23.5 US fl oz (695 ml) resealable aluminum bottles the body of the bottle was similar to that of a standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner, and in smaller 'Quick Fix' cans (8.5 US fl oz (250 ml) single-use pull-tab aluminum cans, similar to those used for Red Bull) and 'battery' cans (16 US fl oz (473 ml) resealable aluminum cans with the same twist-off top as the battery bottles). In 2006, Jolt Cola revamped its product line to Jolt Energy and changed its logo and packaging called 'Jolt battery bottles' (that resemble the shape of a AA battery) which make a loud popping sound when opened. In 2003, the name was licensed to a Hackensack, New Jersey, company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan 'Chew More, Do More.' The gum comes in two flavors: Spearmint and Icy Mint. Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue. In the fall of 1987, the company began marketing a low calorie version, called Jolt 25, which was sweetened with a mixture of sugar and NutraSweet (a brand of aspartame), and had 25 calories per 12 US fl oz (350 ml) can.

The initial slogan was 'All the sugar and twice the caffeine.' From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. Jolt Cola is a beverage originally made by The Jolt Company, Inc., of Rochester, New York. Its slogan reads 'All the sugar and twice the caffeine!' It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc.

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Jolt energy drink